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The Times Square ball, 2000 version.

The Times Square Ball designed for the new millennium in 2000, on display at the Waterford Crystal Factory in Ireland. https://en.wikipedia.org/wiki/Times_Square_Ball

The mission of USSTRATCOM is to deter strategic attack and employ forces, as directed, to guarantee the security of our Nation and our Allies. The command’s assigned responsibilities include strategic deterrence; nuclear operations; space operations; joint electronic spectrum operations; global strike; missile defense; and analysis and targeting. USSTRATCOM’s forces and capabilities underpin and enable all other Joint Force operations. USSTRATCOM combines the synergy of the U.S. legacy nuclear command and control mission with responsibility for space operations, global strike, and global missile defense. This dynamic command gives national leadership a unified resource for greater understanding of specific threats around the world and the means to respond to those threats rapidly.” http://web.archive.org/web/20180917002743/http://www.stratcom.mil/About/

The deleted tweet actually had a video, or videos. This is what “Watch to the end!” apparently meant, rather than the ominous interpretation, ascribed to it by some:

Apology and context of tweets.

Times square ball released to public domain via wikipedia: https://en.wikipedia.org/wiki/Times_Square_Ball#/media/File:2000_times_square_ball_at_waterford.JPG